Data is transforming companies and organizations of all kinds. In the field of data analytics , there has been a huge change: practitioners are adapting analytics based on their needs, rather than trying to fit data into traditional analytics methods. Big data plays an increasingly important role in decision-making, from the most "subjective" ones, such as branding, to those that have always been based on figures. And of course, this whole environment of changes is great news for marketers who know how to take advantage of them. So, without further ado, let's take a look at 12 trends in big individual email list data and analytics for 2020. Do you want to know the 222 digital marketing trends and predictions that will change the landscape of our sector in 2022 ? Click here and download the free ebook that we have prepared for you with all the information. Trends in Data and Analytics for 2020 12 trends in data and analytics for 2020 1) The automation of data analysis (Big Data Automation) Automation is a trend not only in big data, but in multiple sectors that seek to increase their business level and productivity. So much so, that it is estimated that by 2020 more than 40% of data-driven tasks will be automated. As a result, productivity is expected to increase globally and non-specialized data scientists will be able to better exploit available data. In addition, data automation will also be a great help for decision makers, who will be able to see a step further and contribute to the advancement of their companies with the right information. 2) The Internet of Things (IoT) By 2020, it is expected that there will be more than 20,000 million active devices with the Internet of Things . And logically, the more connected devices, the more data will be available to analyze.