Single grain marketing funnel Very short attention periods (difficult to attract and maintain someone's attention), global marketing capabilities (competition is no longer limited to your region), and a wide variety of sales and marketing channels (where your competition is still) Weak for), the conversion funnel looks much more complicated: It may contain more steps Does not end with conversion Rand Fishkin provides a more detailed conversion funnel diagram.

Conversion funnel details Note ghost mannequin effect service that the buffer has a similar (and landscape) graph, but the graph uses many colors to show more of the conversion steps between steps. This suggests that it can take far more effort than expected. Conversion funnel 01 References: Search vs. Social: Why Social Media Still Important in SEO Perspectives Creating a social media contest strategy to increase engagement How to measure content marketing ROI with Google

Analytics 15 fast and easy ways to improve your site's conversion rate Where does social media fit? The traditional argument is that social media is most often used for the first step in the goal-achieving process: recognition (or discovery that some people call it). That's definitely true, but it's not the only role of social media in site conversion rates. If you do the right thing, it can actually help at many more levels: Conversion funnel 03 Let's turn this image sideways for readability. Buffer the sideways funnel