Customer operation needs to use various promotion methods to stimulate customers' desire to buy, so as to increase customers' consumption limit within a certain period of time, to achieve close connection between enterprises and customers, and to maintain customer stickiness. Using the enterprise digital marketing platform, the marketing activities of the shopping mall can reach customers through WeChat public accounts, Alipay mini-programs and other means.
In a variety of marketing methods, coupons are one of the most commonly used marketing methods. With the help of the marketing platform, various coupons such as discount coupons, cash coupons, full discount coupons, and delivery coupons can be issued to customers who meet certain conditions. , customers can choose to use the coupons in the member account to complete the preferential payment as long as they show their membership QR code when shopping.
Shopping points are also one of the important tools for customer operation. Enterprises can collect customer purchase data through digital marketing platforms, calculate customer points according to the specified point rules, and set up points for coupons, points malls and other coupon use channels.
On the one hand, it can motivate customers who often spend in the store; on the other hand, it will prevent the loss of old customers and ensure the active level of members.
Customer value-added services are an important means to maintain customer stability. According to the customer's registration information, effective value-added services can be carried out, including new product recommendations, non-sensing parking, special events for members, birthday gifts, etc. The recommendation of new products or popular products should be based on the results of customer big data analysis and the customer's consumption habits to recommend new products in the store, so that customers can know and buy.
Non-sensing parking is to open up the parking system and the membership system. When members arrive at the mall and leave the mall, they will use video recognition throughout the process and automatically deduct fees or points from the country email list customer's account to improve the customer's experience.
Member special events and birthday gifts are all given to customers at a certain point in time to give customers psychological care, increase customers' recognition of the mall, so as to achieve the purpose of occupying customers' minds and make customers change from random purchases to long-term loyal consumption.
Community collaborative service is an advanced stage for enterprises to carry out in-depth customer operations. Physical retail enterprises should make full use of their localization advantages and become operators of community life. It is a good means to develop and utilize community collaborative services.
Retail companies need to keep in close contact with other companies and local residents in the community business circle, and hold a series of community activities to achieve close interaction with consumers.
In daily life, community residents have a variety of consumption needs. Retail companies can provide convenience for consumers by means of point exchange and cross-industry alliances, and convert customers' consumption in shopping malls into coupons for other formats.
Conversely, consumption of other formats can also be exchanged for coupons in shopping malls, and one-time consumption of customers can be converted into multiple consumptions, which not only provides benefits for customers’ consumption, but also helps retail enterprises consolidate the relationship with customers and community business circles. relationships with other partners.
3. In-depth operation of store resources
Store resources are the basic resources of retail enterprises. In the era of shortage of stores, suppliers try their best to enter the mall. The resources of the mall are always in short supply, and there is no need for in-depth operation of the store.
With the increasing scale of commercial facilities construction and more and more store resources, how to operate the limited space of retail enterprises and generate the greatest return on capital is a problem that needs to be paid close attention to in-depth operation of retail enterprises.
For the in-depth operation of the store. With the help of this system, the floor plan of the shopping mall established on AutoCAD can present the division and layout map of the store, digitize the entire business site, and fully digitally present all business operators, public service facilities and their locations.
After the store visualization system is established, operators can intuitively see the distribution of the entire business site and the brand on each floor on the computer screen, and click the corresponding store location on the screen to display the store's contract, sales, rent and other business information. .
For temporary brand contracts, the system has set up an early warning mechanism, which can display the brand's merchants in special colors, prompting business personnel to renew or update the contract, and change the expiration and early warning management of contracts and merchants from human-driven to data-driven.