The events and the cost per acquisition. Offers requested. Of course, success will be determined by the number of offers. Store visits . This type of campaign on facebook goes beyond the screen to reach the physical world. The featured kpis will be clicks, ctr, and sales. What type of creative should i use for my facebook campaign? You are already clear about the type of campaign you need, the next thing is to know which creative to choose. Follow these clues and you will surely succeed. For the tofu phase: video ads .
Video is one of the key formats to draw attention to your brand, cause an emotional impact and transmit your values. Remember that in addition to E Commerce Photo Editing Service using pre-recorded videos, you can also take advantage of its new feature to broadcast live and give users a look at the "guts" of your brand. 360 degree videos . A spectacular, innovative format that offers an experience close to augmented reality. Canvas . Facebook canvas campaigns are specially designed to be viewed on mobile phones, both android and ios. They are characterized by their fast loading and by combining videos, photos and call-to-action buttons. For the mofu phase: video ads . Videos are also suitable when you want to deepen the relationship with your users, although you may want to use different creatives. Images . The "classic" format of facebook is still one of the most effective and integrates perfectly into the user's news section.
Dare to play with shocking images! Sequence (carousel) . Use it to display up to ten images and links in a single ad and direct people to specific points on your website. Finally, in the bofu phase, the most appropriate is to resort to sequence and image formats. How should i segment my campaign on facebook? To finish, i want to dwell on a crucial point for you to achieve your marketing goals on facebook: segmentation. Facebook ads offers a ton of options. What is the best way to determine which ones are right for us? You guessed it: