The main reason for using social platforms is to stay Consumer Email List connected with friends and family. Almost 39% of internet users aged 16-64 listen to streaming music every week, almost 23% listen to online radio, 19.5% listen to audiobooks Consumer Email List and 18.7% listen to podcasts. Women between 25 and 34 years old are the ones who have most searched for some symptom of illness on the Internet in the last week, 29.4%, compared to 25.4% of men of the same age group.

85% of Internet users between the ages of 16 Consumer Email List and 64 say they play video games. Almost 71% do it through a smartphone, more than 40% do it through a computer and 28.5% play on a video console. 48.7% of gamers use YouTube Consumer Email List for information and content, and 41.7% prefer Facebook. 51.2% of Internet users bought or searched for information about a product on the Internet in the last week. When we create a profile on social networks for the company , we can think that we have the best strategy in the world.

We may even tend to believe that it is a Consumer Email List personal profile, for example. Errors on Facebook are very common, but we are not always Consumer Email List able to detect them and realize that it is not the best way to proceed. These mistakes can be crucial, since they make the difference between the success of a communication plan and the abandonment of users . What they see in the company's Facebook account will be decisive for them to feel attracted to the company or to move away.