Inside sales has always been a high-touch and highly professional strategy for reaching out to business buyers with a targeted message. And today Special leads inside sales reps are often a company’s first line of communication with existing customers and prospects alike. To make your reps as productive as possible, you want them focused on building relationships with high-value accounts…not dialing for dollars. That’s what account-based marketing (ABM) is all Special leads about—helping companies to target prospects with the highest propensity to buy.

Add artificial intelligence (AI) to the mix—with its ability to Special leads process sophisticated algorithms, capacity for machine learning and facility for natural language processing—and you’re putting ABM on steroids. Literally. AI can identify high-value prospects at scale and complement your sales team’s efforts by delivering a personalized, multi-channel customer Special leads experience that complements your reps’ sales calls. Account-Based Marketing and AI Working Together ABM is moving inside sales teams away from traditional lists and leads and helping them analyze customer data to build their ideal customer Special leads profile (ICP) and use that insight to identify prospects most likely to convert to customers.

There’s just one challenge. The massive amount of data companies Special leads are collecting these days is swamping sales teams. AI can glean the proverbial needles of customer insight from your data stack. The result is your sales reps are armed with the information they need to personalize their opening pitch and address a prospect’s particular pain points. Initial conversations Special leads grow more rapidly into relationships and, ultimately, sales. With this potential, it’s no wonder that an InsideSales.com survey on the state of artificial intelligence found that companies are rapidly adopting AI.