When it comes to choosing the best ecommerce platform, Australia has plenty of options. Like most people in the world today, Australians are quick to embrace the benefits of quick and easy transactions that e-commerce brings. Entrepreneurs have countless opportunities to convert customers with the right choice of products and services.
Of course, if you are a business leader considering starting an online business, you will need some basic tools before you get started. Your ecommerce platform will empower you to build the ultimate selling environment, including your own branding, product pages, conversion tools, and even a custom checkout page.
Today, we're going to look at some of the most popular e-commerce platforms designed specifically for Australian stores.
Shopify is probably the most famous e-commerce platform in the world. The brand has operations around the world, enabling global entrepreneurs to sell everything from services to custom products. With a dedicated presence in Australia, millions of brands take advantage of Shopify's ultra-versatile capabilities to connect with potential audiences.
There are many factors that make Shopify one of the best ecommerce tools on the market. The platform is easy to use, with drag-and-drop pages, customizable checkout options, and tons of tutorials to get you started. There are also many ways to expand your business, there are hundreds of add-ons, plugins, and integrations in the Shopify marketplace.
Shopify has its own POS app, multi-channel selling strategy, access to eBay and Amazon, and a range of inventory and order management tools. You also get the following features:
Marketing Tools That Drive Conversions
Easy-to-follow reports and analytics
Discount Codes and Deals
Support from experts and service specialists
Extensive application options storage conversion
Dedicated payment gateway (Shopify Payments)
Price? ? ? ?
Pricing on Shopify is listed in US dollars, but don't panic - you can still get the platform in Australia, and you can also accept Australian dollars as payment. The Basic Plan starts at $14 per month after a 29-day free trial. The Next Shopify plan, aimed at growing businesses, starts at $79 per month, while Advanced Shopify starts at $299 per month. There's also a Shopify "Lite" version for $9 per month, which adds a Shopify button to your existing website. Alternatively, larger email list companies can look into Shopify Plus.
International Pricing and Currencies
Excellent security settings
Dedicated payment processing with no fees
Unlimited products on all plans
Tons of add-ons and plugins
Very easy to use and flexible
Premium themes and plugins can be expensive
Transaction fees are an issue if you don't use Shopify Payments
Who is best for ✅
If you're looking for an ecommerce platform in Australia and want something flexible enough to grow with your business, Shopify is a great choice. With global sales and a range of add-ons, there's no limit to what you can do.
👉 Read our Shopify review and check out our Shopify pricing guide .
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BigCommerce is one of the more scalable solutions for selling in Australia. Open SaaS solutions are flexible enough to adapt to and grow with your company, and have many flexible features. You can even connect your store with services like Wish, eBay, Target, Google, Facebook and Instagram if you want to reach customers anywhere.
The BigCommerce environment provides access to a range of themes and tools so you can design the website that works best for your brand. A flexible system with enough security to protect your website and your customers, as well as a range of analytics so you can track exactly what's working. There are plenty of options for developers looking to stay agile with a headless architecture.
BigCommerce is all about growth, with tons of powerful analytics and tools to help you convert more customers. Features include:
API-driven flexible environment
State-of-the-art security tools
Performance Metrics and Reporting/Analysis
Expert support from a dedicated team
Multi-channel sales integration
Includes visual merchandising tools
No transaction fees
Price? ? ? ?
There is a free trial to get you started with BigCommerce for up to 15 days. After that, you need to check out the premium package. Remember, you can save even more money by paying annually. Packages for the Standard plan start at $29.95 per month. If you're looking to sell a little more, you can opt for the $79.95 per month Plus plan to get special card rates and bonus features like an abandoned cart saver.
The Pro package is $299.95 per month with faceted search, custom SSL and other features. Alternatively, you can request a corporate quote.
Extensive functionality already built into the tool
No need to worry about transaction fees
Multiple free app options
Unlimited bandwidth, storage and products
Excellent multi-channel sales opportunity
Special card rates available
Not the easiest product to use
Few themes to choose from
Who is best for ✅
BigCommerce is a great tool if you want to build a highly scalable online store in Australia. This BigCommerce solution isn't the easiest to use, but it will give you all the features you need to stand out on your online store. Plus, you get advanced features like saving abandoned carts.
👉 Read our BigCommerce review and check out our BigCommerce pricing guide .
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3. Wix eCommerce
Wix is one of the most famous website building tools on the market today, popular for its ease of use and flexibility. This Wix solution is known for being highly flexible and convenient, and there are many ways to customize your website and make it look unique.
Wix has some more innovative features in the e-commerce space, such as access to ADI (Artificial Intelligence) to help you build your website. There are also multiple payment methods to choose from, endless mobile-optimized themes, and more. You also have access to SEO tools to make your site stand out from search engines, advanced blogging features, and more.
Wix isn't the most advanced website builder on the market, but it's getting more and more attention from business owners from all backgrounds. This Wix editor is very versatile, so you can bring various templates to life in unique ways. There's even the new Wix Velo platform for developers. Features include:
AI supports website building
Hundreds of themes and templates with extensive customization
Easy-to-use backend with many powerful features
Multiple payment processing options
Multiple ways to add features like scheduling and booking
Includes Logo Maker and SEO Tools
custom domain name
Price? ? ? ?
Pricing Wix starts at £3.50 if you just want to connect your domain to the store. However, if you're looking for an e-commerce store in Australia, you'll need at least the Business Basic package from £13 a month. This gives you access to secure online payments, as well as bandwidth for managing your visitors.
There's also Business Unlimited for £17 a month and Business VIP for £22 a month, depending on how many unique features you need.
Excellent ease of use
Constantly updated feature selection
AI helps you build your website
Lots of customization options
Great value for a low budget
Beautiful templates and themes
E-commerce stores are slightly limited
No data export function
Who is best for ✅
If you're looking for one of the easiest tools to help you get started online, you can't go wrong with Wix Ecommerce. This state-of-the-art solution promises to provide a convenient way to start building your business right away. There's even AI to help you get started.
👉 Read our Wix Ecommerce Review and check out our Wix Ecommerce Pricing Guide.
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Similar to many of the other website builders on this list, Squarespace is a globally recognized name. One of the most popular tools for building highly visual and engaging websites, Squarespace ensures that you can connect with your target audience using a professional image.
Squarespace isn't the most intuitive website builder on the market, and it doesn't have the drag-and-drop editing features you get from other tools, but it's still relatively easy to use. Business owners in Australia can easily edit their CSS and adjust various layouts. There's also a range of great features, including booking and scheduling appointments, and more.